You only have the right to eat meat when you’re able to kill the animal. This is what the father of designer Tomm Velthuis told him. "But the thing is, says Tomm, I couldn’t do it... This is why I came up with the idea of TOK. A sturdy butchers knife with the head of a chicken that looks at you when you use it. Because you can’t eat meat without the knowledge that an animal was killed for it".  It’s with these kind of designs that Tomm tries to create awareness on how we handle our food.